In 2018, Lacoste has begun to support IUCN, dedicated to the threatened species and wild life protection by funding part of its sales. 

Species and number of polo shirts:
50: the Cebu Damsefly has big blue eyes and striped bodies. It is living in a tiny area in the Philippine archipelago, in one of the last protected forest on the island
90: the addax is a white antelopes living in Chad or Niger. These herbivores get their food and water from local vegetation, they are critically endangered by poaching and rampant oil production
115: the Northern Hairy-Nosed Wombat is a marsupial may seem rather stout, but can run speeds of 40km/h. Prey to wild dogs, its habitat is now a small area of Northern Queensland
132: the Mountain Chicken is a rare frog eradicated from several islands in the Carribean.L These amphibians are succombing to the dangers from intensive farming and tourism.
150: the Yemeni Mouse-tailed Bat weights 10 grammes but does not find a protected nesting plasce easily, generally under the eaves of houses, because it is harassed by man.
150: the Opal Goodeid is fish which is 5 cm long. While it still exists in the Mexico, the pollution is dangerously threatening it to the point of extinction.
400: the moheli scops owl live in Comoro and symbolize good luck. It is suffering from an ever-deteriorating habitat.
444: the North Atlantic Right Whale is black and is 14 m long. Prized by whalers, hunted almost to the point of extinction, it's currently threatened by antanglement in fishing nets and ships.
589: the Iberian Lynx lives between Spain and Portugal. It is threatened by hunting, disease and declining food sources.
The 1400 polo shirts showing a hawaiian Monk Seal have been sold in one day.

Photos © Lacoste

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Wednesday 22 May 2019, 22:17