Vivant makes cognac, gin, rhum and whisky from products organically grown, and produces them without any additives nor inputs.(*)

Anaïs Tondeur is an environmentally conscious artist, she travels around the world to bear witness. To make her carbon black photographic prints, she has worked with physicians to follow the route of a particulate.

Ecological awareness in the developed countries has never been greater than today, even if we are a lacking a general consensus. To describe their sustainable transition, brands are using in their communication the word positive and qualify through it lifestyle impact, carbon emissions, climate preservation and even nature protection. However, is simply declaring to be and do positive the right approach to avoid greenwashing?