Ecological awareness in the developed countries has never been greater than today, even if we are a lacking a general consensus. To describe their sustainable transition, brands are using in their communication the word positive and qualify through it lifestyle impact, carbon emissions, climate preservation and even nature protection. However, is simply declaring to be and do positive the right approach to avoid greenwashing?
Staying “positive”, yet avoiding greenwashing
By Isabelle Brigout on Wednesday 22 March 2023, 08:14 - Around sustainable luxury