Staying “positive”, yet avoiding greenwashing

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Ecological awareness in the developed countries has never been greater than today, even if we are a lacking a general consensus. To describe their sustainable transition, brands are using in their communication the word positive and qualify through it lifestyle impact, carbon emissions, climate preservation and even nature protection. However, is simply declaring to be and do positive the right approach to avoid greenwashing?

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Gucci invests in first Circular Hub in Italy

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Supported by Kering, Gucci launches the first hub for circular luxury and fashion in Italy. The Circular Hub will maximise the use of recycled materials to production optimisation and logistics.

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Kering goes fur free

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Kering stops using animal fur starting from the Fall 2022 collections. Starting with Gucci in 2017, the most notably maisons like Balenciaga, Bottega Veneta, Alexander McQueen, Brioni and Saint Laurent, have decided to take this step. 

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The Fashion Pact: Year 1

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Initiated by Kering and presented to the Heads of States on August 26, 2019 in the frame of the G7 Summit, the Fashion Pact federates today more than two hundred brands from fourteen countries. It has established a digital dashboard of KPIs on which each brand is committed to reaching carbon neutrality by 2050.

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Kering is named for its leading effort against climate change

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For the third consecutive year, Kering is achieving a place on CDP's(*) prestigious "A List" for climate change: this organisation based in the United Kingdom supports companies and cities to disclose the environmental impact of major corporations.

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Kering commits to be full carbon neutral from 2018

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Kering commits to full carbon neutrality and will become carbon neutral within its own operations and across the entire supply chain, from 2018(*): this announce is the next step in its long-term commitment to sustainability.

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