Wellness is at the core of the brand's philosophy. As travel bans and social distancing measures are imposed, the brand is prioritizing a range of content that global communities can tap into remotely from their homes. The aim is to remain solution-oriented and support their resilience and physical and mental well-being. 

The Mindfulness will help people shift energies from worrying about what can’t be controlled to focusing on the present moment, whether that is setting up a home working environment or tips on staying grounded.

The Eat gives recipes, interviews and how-to video tutorials focusing on foods with key nutrients and easy strategies to support the immune system, reduce stress and improve sleep along with the hidden power of certain everyday store-cupboard ingredients.

The Sleep insists on the importance of establishing a sleep routine along with how learning about dosha types can impact sleep, bedtime breathing rituals even the meaning behind certain dreams.

The Move initiates from at-home workouts to live meditation sessions or yoga poses and tips for boosting energy, or releasing pent-up energy if working or staying at home.

The Live Naturally has adapted activities inspired by the brand’s on-site Earth Labs, and life hacks to try at home to live more sustainably and make the most of whatever nature is around or available.

The Connect is staying connected to reduce anxiety and loneliness when practicing social distancing and how to check in with others and remain community-focused, especially when it comes to those more vulnerable. 

Photos © Amber Toms, © Seth Powers, © Eyes on Asia, © John Athimaritis, © Kiattipong Panchee

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Friday 10 April 2020, 05:26