Staying “positive”, yet avoiding greenwashing

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Ecological awareness in the developed countries has never been greater than today, even if we are a lacking a general consensus. To describe their sustainable transition, brands are using in their communication the word positive and qualify through it lifestyle impact, carbon emissions, climate preservation and even nature protection. However, is simply declaring to be and do positive the right approach to avoid greenwashing?

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Designer alternative leatherwork for the city, made from recycled bicycle inner tubes

fantome-small.jpgThe work begins with combing partner stores and collecting used inner tubes: their second life can begin.

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100% biodynamically farmed Pauillac Grand Cru Classé

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Jean-François du Pontet who was the King's Grand Ecuyer, became Governor of the Médoc. In 1705, he bought a few acres of land in Pauillac and Canet, to establish a vineyard. In 1855, the Château Pontet-Canet is classified Grand Cru Classé.

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Organic, vegan balancing care for female body

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Miyé has launched a complete organic certified In & Out care range to nurture physical well-being, mental comfort, skin elasticity and the beauty of the hair.

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Sustainable coffee made by a Best Craftsman of France

lagrange-small.jpgVincent Ballot is coffee roaster and has been awarded the Best Crafstman of France distinction in 2018. He travels the world in search of the best beans and creates blending as if it were a wine. After having worked with coffee roasters for twenty years, he formalized his knowledge at the Coffee Quality Institute, a sustainable expert curriculum of the coffee sector.

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Sustainable hyper luxury glamping in Australia, with view off Ayers Rock

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Sixteen eco-friendly tents and a pavilion standing lightly upon red sand dunes compose the hyper luxury camp Longitude 131°, adjacent to the Katiti Aboriginal Land and the World Heritage-listed Uluru-Kata Tjuta National Park.

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Martin, 16 years old, walking stick maker by passion

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At 16, he left school to devote himself to his passion: manufacturing wooden walking sticks by hand. His aim is to reboost this timeless market and to reinterpret it for the 21st century.

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