Ecological awareness in the developed countries has never been greater than today, even if we are a lacking a general consensus. To describe their sustainable transition, brands are using in their communication the word positive and qualify through it lifestyle impact, carbon emissions, climate preservation and even nature protection. However, is simply declaring to be and do positive the right approach to avoid greenwashing?

Jean-François du Pontet who was the King's Grand Ecuyer, became Governor of the Médoc. In 1705, he bought a few acres of land in Pauillac and Canet, to establish a vineyard. In 1855, the Château Pontet-Canet is classified Grand Cru Classé.

Vincent Ballot is coffee roaster and has been awarded the Best Crafstman of France distinction in 2018. He travels the world in search of the best beans and creates blending as if it were a wine. After having worked with coffee roasters for twenty years, he formalized his knowledge at the Coffee Quality Institute, a sustainable expert curriculum of the coffee sector.