Olivier Grünewald has been taking photographs of the original nature for the past thirty years. He explains: "I take pictures as a pretext for immersing myself in the origins of the Earth". 

It is called luxciole, which is a mix of lux and luciole (firefly in French) and is aptly named: nomadic, stand-alone, cordless, rechargeable, adjustable and fully made of recycling aluminium.

Ecological awareness in the developed countries has never been greater than today, even if we are a lacking a general consensus. To describe their sustainable transition, brands are using in their communication the word positive and qualify through it lifestyle impact, carbon emissions, climate preservation and even nature protection. However, is simply declaring to be and do positive the right approach to avoid greenwashing?