Universal and forgery-proof traceability for luxury brands and consumers

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Arianee is an application that assigns a perpetual, secure and unforgeable digital identity to all valuable objects. Based on the blockchain technology, it can be universally used by owners, brands, retailers, experts, customs and insurance.

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The universal creative academy by Alexander McQueen

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The luxury house is launching the 'McQueen Creative Community' and invites the internauts to engage artistically with their favourite piece, by reinventing it. The best creations will be highlighted online and the brand will diffuse free tutorials.

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The blue Rosé of Saint-Tropez commits against plastic pollution

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The master wine-growers of the Saint-Tropez peninsula support Plastic Ocean International, by donating money, in order that each bottle sold stops a hundred plastic bottles to reach the oceans.

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Marseille soap cooked to the cauldron

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Fer à Cheval redesigns its iconic cube into sliced soaps: made by traditional standards in a cauldron, it is extra pure, hypoallergenic, without adding fragrances, colourings or preservatives. Luxury detail, both faces of each slice are stamped.

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A dish, a plant, a colour at the restaurant La Palme d'Or

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The Chef Christian Sinicropi offers a menu inspired by the life cycle of a tree, favourite theme of the artist Steph Cop. Dishes will be served in the bespoke ceramics, made by Catherine Sinicropi. It is possible to book for eight people at most, between April 7th and June 27th, 2020.

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CHANEL commits itself for the climate

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CHANEL is committed to complying with the targets of the Paris Agreements signed in 2015, by taking four engagements. The maison will also support other companies to take similar commitments, to  tackle climate change.

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From plant to product by Stella McCartney

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Stella McCartney has been pioneer in sustainable fashion. She uses fabrics made from plants and today highlights her suppliers she has partnered with for a long time: focus on three bags of the Spring/Summer 2020 collection.

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